Attribution Integrations: Tie AI Search to Pipeline and Revenue
Connect your CRM, forms, and scheduling tools to Finseo to capture and categorize attribution responses. When a lead answers "How did you find us?" with anything related to ChatGPT, Perplexity, Claude, Gemini, or Microsoft Copilot, Finseo tracks it and ties the resulting revenue to the AI source. 15 attribution integrations including native CRM connections (HubSpot, Salesforce, Pipedrive, Attio, Close), form tools (Typeform, Jotform, Gravity Forms, Formstack), scheduling (Calendly), messaging (Intercom), and universal connectors (Zapier, n8n, Custom Webhook).
About Attribution integrations
Webhook based integrations that connect Finseo to your CRM and forms to capture attribution responses (How did you find us, etc.). Categorizes responses into AI source buckets and ties revenue to specific AI engines (ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot).
All Attribution integrations
Every Attribution integration available on Finseo. Click any tile to see setup steps, FAQs, and use cases.
- HubSpot
Connect HubSpot to automatically attribute leads, deals, and revenue to ChatGPT, Perplexity, Claude, and other AI search sources via native webhook.
View integration - Salesforce
Connect Salesforce to attribute leads, contacts, and opportunities to ChatGPT, Perplexity, Claude, and other AI sources via native Flow HTTP Callout.
View integration - Typeform
Connect Typeform to automatically capture "How did you hear about us?" survey responses and categorize them into AI source attribution buckets.
View integration - Zapier
Use Zapier or Make to send attribution data from any form, CRM, or tool to Finseo. The universal connector for AI source tracking.
View integration - Pipedrive
Connect Pipedrive via native Automation webhook to attribute deals, contacts, and revenue to ChatGPT, Perplexity, Claude, and other AI search sources.
View integration - Attio
Connect Attio to capture attribution data when records are created. Attribute deals and people to ChatGPT, Perplexity, Claude, and other AI engines.
View integration - Close
Connect Close to capture lead and opportunity attribution. Track which AI engines drive your inside sales pipeline.
View integration - Calendly
Connect Calendly to capture attribution from booking form questions. Know which AI engines drive demos, sales calls, and consultations.
View integration - Intercom
Connect Intercom to attribute contacts and conversations to AI engines. See which AI sources drive your support and sales chats.
View integration - Jotform
Connect Jotform to capture survey and form responses. Auto-attribute leads to ChatGPT, Perplexity, Claude, and other AI engines.
View integration - Gravity Forms
Connect Gravity Forms (WordPress) to send form submissions to Finseo for AI source attribution. Native via the Gravity Forms Webhooks Add On.
View integration - Formstack
Connect Formstack to send form submissions to Finseo for AI attribution. Built for enterprise teams with high form volumes.
View integration - n8n
Use n8n to build custom attribution workflows. Open source, self hostable, and works with any data source via HTTP request nodes.
View integration - Custom Webhook
Send attribution data from any source to Finseo via the universal webhook endpoint. Works with any payload format.
View integration
Frequently asked questions about Attribution integrations
Which attribution tools does Finseo integrate with?
Finseo integrates with 15 attribution tools across CRM (HubSpot, Salesforce, Pipedrive, Attio, Close), forms (Typeform, Jotform, Gravity Forms, Formstack), scheduling (Calendly), messaging (Intercom), and universal connectors (Zapier, n8n, Custom Webhook). All use webhook based integration with no code required.
How does attribution work end to end?
When a lead fills in your How did you hear about us form field, your tool (HubSpot, Typeform, etc.) sends the response to Finseo via webhook. Finseo categorizes the answer into AI source buckets (ai_chatgpt, ai_perplexity, etc.) and ties the lead to that source. When the deal closes, the closed value is attributed back to the original AI source.
Do I need to write code or install plugins?
No. All 15 attribution integrations use native webhook features built into the source tools. You configure a webhook URL in HubSpot Workflows, Salesforce Flow, Typeform Connect, etc. Setup typically takes 2 to 5 minutes per tool. The Gravity Forms integration uses the official Webhooks Add On (Gravity Forms Elite license).
What if my attribution responses are free text?
Finseo handles both multiple choice and free text responses. Free text is parsed using natural language understanding to identify AI source mentions (ChatGPT, Perplexity, Claude, etc.) and categorized accordingly. Ambiguous answers are flagged for manual review in the Finseo dashboard.
Can I attribute revenue, not just leads?
Yes. Most CRM integrations support deal level attribution. When a deal stage changes to Closed Won, the source tool sends the deal value to Finseo, which ties revenue to the original AI source. You see total pipeline and closed revenue per AI engine over any time period.
How do I capture attribution data if I do not have a How did you find us field?
Add the question to your existing forms (signup, demo request, contact). Use multiple choice with options like ChatGPT, Perplexity, Google search, Word of mouth. Or use a short answer field. Finseo auto detects fields with names like how_did, find_us, source, referral and reads the value automatically.
What if my CRM does not have a native Finseo integration?
Use one of three universal connectors. (1) The Custom Webhook accepts any JSON payload from any source. (2) The Zapier integration connects to 8000+ apps. (3) The n8n integration works with any data source via HTTP. Together these cover virtually every CRM and form tool used in modern stacks.
Are attribution integrations included on every Finseo plan?
Yes. All 15 attribution integrations are available on every Finseo plan. There are no per integration fees, no add on costs, and no plan upgrades required to access attribution features.